Google AdWords is the most widely used paid online marketing platform of this time. Besides the traditional web formats, Google AdWords also offers a strong mobile advertising product portfolio. We at UBARU believe it is vital for everyone who gets in touch with online advertising to understand the dynamics and features of this platform. Advanced Google AdWords is for those who are already familiar with Google AdWords but want a deeper understanding of the advertisement service. In this course we go more in depth on the keyword planner, Google trends and re-marketing. Students must bring a laptop and understand the basic fundamentals of Google AdWords, it is recommended to first take the course “Google AdWords 101” before enrolling in this advanced version. This course has two parts. The first part is the advanced version of Google AdWords, as in the nuts and bolts of the advertisement service. The second part will be devoted to a more strategic approach of Google AdWords. When to use it, AdWords in different markets and reporting and analytics. Throughout the course we will divert to other horizontals, like landing page design and how to manage a team of AdWords specialists. The goal of the course is to give you the most complete and advanced overview of Google AdWords possible. The course is designed for full time digital marketers that want to specialize in Google AdWords, for entrepreneurs that want to bring their advertisement to the next level or for students that are looking for a head start in their digital careers.