For this course you should have familiarity with Google Analytics. Attendees will understand the concept of campaign tagging and be able to identify different traffic types. This course is focusing on data analytics. You will learn to get the right data and how to utilize it. We will teach you to slice down the data large amounts of data from Google Analytics to get just the details you want. Get deeper with Analysis Blueprint, learn how to draw conclusions and actionable insights. Evaluating right channel value. After this advanced course you will be able to take data driven Marketing decisions. This course is for someone who has been using Google Analytics for basic report and observations but not at an advanced level, for digital marketing professionals and experienced marketing professionals. If you still want to attend this course with no prior knowledge of Google Analytics, we advise to start off with one of our beginner courses.