What do Steve Jobs, Richard Branson, Gary Vaynerchuk, and Jack Ma all have in common? They all, on-demand, use their voice to captivate audiences. It doesn’t matter where that audience is, whether its online or offline, whether it’s at a press conference or in a small meeting room – more often than not, these personalities inspire others around them to be more through stories. How do they do it? There’s an icon inside each and every one of us, waiting to be unleashed. There’s no such thing as “special”. The world is waiting for your brand to tell its story, so stop pitching and start engaging. Brand Storytelling today is a pivotal part of relationships, marketing, communications and business. As we’ve evolved into a Digitally Disruptive world, brands have shifted from “features” to “emotions”. According to a study done in North America -- 46% of CEOs in 2017, stated that they don’t feel comfortable telling others a story. What does that mean? It simply means that till today, a chunk of senior executives still feel that Brand Storytelling is about fables, marketing hype, or misrepresentation to the customer. If that’s the case in the west, what do you think is happening here in the East? What a lot of senior executives as well as start-up entrepreneurs fail to understand today is how stories can & have always been used for centuries to strategically build a brand’s loyalty, its advocacy and trust in the market. You will learn how to put together brand messaging that resonates with your audience and helps them to make more relevant decisions. It isn’t just about money. It’s about your customer’s lifetime value. The most effective way to maintain that lifetime value for yourself is by creating authentic & timely value for others, i.e. your customers, your partners, your investors. You will learn techniques for delivering these messages with impact, power, influence, and most importantly, heart.