Digital Disruption 101

Digitize your company, be disruptive instead of undergoing it.


ByA.J. Minai, Chief Executive Officer & Co-Founder @ Tomorrow Academy
Artificial IntelligenceBusinessDigital MarketingRobotics and Automation
NEW

This course will teach you to create an “actionable” set of practices for your own organisation to become more Digitally disruptive, not just in terms of systems or software – but more so in terms of people and processes.

Course Overview

weekend

Enrolment opens soon!

2 days,12 hours

PJ Trade Center, Ispace

intermediate

Register Interest

see full course

Why you should take this course

It’s one of the most commonly used buzz words among corporates and entrepreneurs today but almost 80% of us don’t really have a clue about what this digital revolution really means – for the bottom & top line of our own organizations? Do you know the A to Z steps in terms of blueprinting a truly disruptive idea which will not only “automate” parts of your business, but “activate” it to align with the voice of your customer? It’s time we stop obsessing over just technology and start crafting a more strategic ideation process within our organizations & start-ups about what innovative disruption truly is? I.E. in an actionable form for your business in terms of “actual” and “tangible” ROI (return-on-investment). Prepare not just to learn, but also to unlearn. Digital Disruption, more than anything else, is a crucial mind-set for adapting in a world where changes happen exponentially rather than gradually now. Join us for this 2-day experiential journey of “blueprinting” digital thought-into-action. You will learn about how an organization or start-up often fails to understand the difference between “Doing Digital VERSUS Being Digital”. This difference is often the most crucial aspect of what’s lacking within the CEO or Founder’s digital mind-set today. You will explore "customized experiences"; instead of someone else defining what “d²: Digital Disruption” means for your business; why not craft your own specific & relevant definition through our experiential idealization exercises & our d² checklist. These activities and documents will help you uncover where your organisation stands today, digitally? But more importantly, it will lead participants down a path of discovery around “where should I even start?” You will create localized case-studies. From purely an “innovation” perspective, we will help you create a comparative case-study centered on your business versus what’s in your backyard as well as beyond its borders. Moreover, you will learn how and why “sales” in its traditional form is dead in today’s digitally disrupted world. Brands no longer look for market share of “eyeballs”, today they seek market share of “emotion”. Learn how to build a “social selling index” into your current or future business model.

Why you should learn from A.J. Minai

A.J. Minai

A.J. Minai

Chief Executive Officer & Co-Founder @ Tomorrow Academy

“Everyone, and I mean everyone is a salesperson; there’s no denying that. What you need to understand is that Sales was NEVER about pitches and logic. It’s always been about stories and emotion. Somewhere along the way, you and I forgot that. It’s time we got back to being storytellers; because It doesn’t matter whether you’re a doctor or a CTO, whether you’re a Multi-national or a Start-up – at the end of any decision that your customer makes, is a story”.

What you will learn

Doing digital vs. being digital proposition

How an organization or start-up often fails to understand the difference between “Doing Digital versus Being Digital”. This difference is often the most crucial aspect of what’s lacking within the CEO or founder’s digital mind-set today. You will learn to differentiate these two and make up your mind on which one you should be.

d² Checklist – where do you stand you today digitally?

Instead of someone else defining what “d²: Digital Disruption” means for your business; why not craft your own specific & relevant definition through our experiential ideation exercises & our d² checklist. These activities and documents will help you uncover where your organisation stands today, digitally? But more importantly, it will lead participants down a path of discovery around “where should I even start?”

Business canvasing to disruption canvassing

Understanding how a business model canvas can be converted into a disruption canvas platform and how to use it for your own business or start-up as an ideation / blue-printing starting point. Learn relevant goal-setting techniques in context to VUCA (Volatile, Uncertain, Complex, Ambiguous) and addressing the generational gaps (from baby-boomers to GenX to GenY to GenZ).

Human-Digital Quotient (HxDQ)

You need two fundamental systems in place before your organization or start-up can truly begin to “activate” its digital potential. First, a set of SoPs (standard operating procedures) or a “process” system to democratize innovation & intrapreneurial spirit within all of your team members. Second, a “human” system which allows for leadership to clearly identify & empower those who have a higher Human-Digital Quotient (HxDQ) within the organization, in order to champion Digital.

Social selling indexes

Learn how and why “sales” in its traditional form is dead in today’s digitally disrupted world. Brands no longer look for market share of “eyeballs”, today they seek market share of “emotion”. Learn how to build a “social selling index” into your current or future business model.

Becoming a brand growth-hacker

It’s a Mind-set. What works for you may not work for someone else, even if they’re in the same industry. When was the last time you visited a website or online profile that more than just caught your attention, created a sense of care & attention? If you thought clients face-to-face were a challenge, wait till you start interacting with the digital populations, that aren’t just local, but global customers to your brand potentially. Clients online need to feel as if they’re interacting with a humanized, well- thought out, trust-worthy brand that deserves their business for the right reasons. Is this all that Digital is? No. But it’s a start because this is marathon not a sprint. Let’s learn how to pace ourselves together and to become a digital brand growth-hacker.

Who is this course for?

Managers Entrepreneurs c-level excecutives
Managers Entrepreneurs c-level excecutives

Suitable for C-level professionals (CEO, CHRO, CSO, CMO, etc), Middle-management in GLCs, MNCs and SMEs, Start-up Founders, & Tertiary-level Students (M.Sc. & Ph.D.), as well as just about anyone who is interested in Digital Disruption and the impact it has on the way business is being conducted today given the VUCA world we live in.

After this course you can create an “actionable” set of practices for their own organisation to become more Digitally disruptive, not just in terms of systems or software – but more so in terms of people and processes. You are able to coach, train, and drive a basic level of design-thinking within their own teams, inside of their own organisations in order to express a more “digitally disruptive” mind-set towards the industry they are in. And you will understand how to “implement” a step-by-step set of best practices to evolve their organisations from merely “doing digital” to “being digital”.

All the instructors are very helpful and eager to share their knowledge. I learned directly how to apply new knowledge, boosted my network by working on case studies with other attendees and got amazing career guidance by UBARU after the course. Every course feels like it is made for me.

- Ruvina Danaraj - Branding and Partnerships at SOCAR Malaysia.

A day in an UBARU Course

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Frequently Asked Questions

You have a question? We have an answer!

What is the benefit of classroom learning over online courses?

To ensure you get the most out of the course, all our teaching moments are on location in one of our classrooms. Whether you learn something you have never done before or you are enhancing your current skills with an intermediate or expert course, you will get the most out of it by interacting with your instructor and classmates face to face. Also, we strive to make every course as relevant for each attendee as we can. By learning in a classroom you have the chance to get tips and exercises to apply your new knowledge in your field of expertise. We have classroom locations in TTDI and PJ Trade Center. You will find the location for your course in the course overview at the top of the page.

I cannot attend on this date, can I sign up for the next one?

Yes you can! Your time is precious and we understand that. Luckily all our courses are being given on a regular basis. Drop us a message through the contact section below and we will notify you as soon as the next enrolment dates are known!

How do I secure my spot in a course?

To ensure every student gets full attention, guidance and help where needed, all our courses have a limited amount of open seats. We work according to first come, first serve. Your spot in one of our courses, bootcamps, guest lectures or events, is secured as soon as you payed and received your ticket.

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