Digital Marketing 101

Get familiar with digital marketing with this complete introduction course.


ByVilon Ho, Marketing & Partnership Director @ FX Operator Singapore 
BusinessDigital Marketing
POPULAR

Master the secrets of Digital Marketing and unlock the power of the digital world! This course will teach you the digital marketing playing field. You will have the tools to start creating digital brand identities, steer digital marketing efforts as well as measuring ROI. The essentials you should know and understand to further plan your career in a digital world.

Course Overview

weekend

Enrolment opens soon!

1 Day,8 hours

PJ Trade Center, Ispace

beginner

Register Interest

see full course

Why you should take this course

In this 1 day Digital Marketing 101 fundamentals course you will learn the scope of top line digital marketing. The course will teach you the required soft skills to fully understand the magnitude and the impact of digital marketing in today’s world. The course will guide you from digital brand building to multi-channel execution and hand you the required basic know-how of all elements involved. This course will prepare you to choose any direction in the digital marketing playing field that you want. Whether you work for a company or exploring opportunities for yourself, the digital marketing 101 fundamentals course is a solid base from strategy to execution. The course is the entry point for people that want to learn more about digital marketing but don't know where to start. After this course, you will have a clear view on what next courses to follow and on what you should focus. Digital marketing 101 gets you familiar with terminology, high-level marketing, how digital marketing works and why there is so much focus on it these days and strategies you can apply in your business. This course is especially designed for entrepreneurs who think about promoting a brand or a service online and companies who struggle with kick-starting their digital marketing efforts in a structured manner. The course will not go into the nuts and bolts of every subject! This is an entry course for other, more technical courses, in the category digital marketing. Attendees must bring a laptop and writing material.

Why you should learn from Vilon Ho

Vilon Ho

Vilon Ho

Marketing & Partnership Director @ FX Operator Singapore 

Learning ability supersedes all aptitudes, and willingness to help supersedes all attitudes.

What you will learn

What is digital marketing

Ready for take-off?! We will start with the fundamentals, you will learn what digital marketing actually, the history of digital marketing and why we are using it now. You will be exposed to real-life case studies that will show the effects of digital marketing. We end the first module with introducing you to digital branding. We end it with how digital marketing is going in SEA so far. You will discover some stunning numbers and facts that you never expected!

Digital vs. offline

What is actually the benefit of digital over offline? To strengthen the idea of digital marketing, we will teach you what the main differences are between offline and digital marketing and what leverage you can create when you go digital. You will explore touch-points, the customer journey and why this is such an important part of digital marketing. Since tracking is a big part of digital marketing, we top it off with introducing you to KPI's, how to set them and track them.

Audiences, personas & targeting

In the third module you will learn all about audiences, personas and targeting. You will learn the impact of the storytelling in a digital world and see how content dominates the digital multi-channel world as nothing else.

Introduction to different digital channels

To give you some extra baggage before you take of to a more technical marketing course, we will introduce you to different digital channels: social media, search engine marketing, display bannering, programmatic and much more! To finalize this course, you will learn the basics of UX/UI regarding making sure your website is setup to drive the correct intended actions and the basics of inbound marketing funnels.

Who is this course for?

Career switchers Entrepreneurs Fresh graduates
Career switchers Entrepreneurs Fresh graduates

Digital marketing 101 is specially designed for those who have no prior knowledge to digital marketing and are looking for a stepping stone. The course gives you a clear overview of what you can do with digital marketing and allows you to pick the right course for the more specific subjects.

Career switchers that are moving from one area of expertise to digital marketing and need some help with figuring out how everything is related. Entrepreneurs that want to hire the right specialists for their company need to know what kind of people they need. With this course they can make an great hiring plan based on a solid marketing strategy for their business.

Fresh graduates that are looking to enter the professional world in the area of digital marketing but that not study subject during their time in University, will feel more confident in taking on an internship or first job in the digital playing field.

All the instructors are very helpful and eager to share their knowledge. I learned directly how to apply new knowledge, boosted my network by working on case studies with other attendees and got amazing career guidance by UBARU after the course. Every course feels like it is made for me.

- Ruvina Danaraj - Branding and Partnerships at SOCAR Malaysia.

A day in an UBARU Course

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Frequently Asked Questions

You have a question? We have an answer!

What is the benefit of classroom learning over online courses?

To ensure you get the most out of the course, all our teaching moments are on location in one of our classrooms. Whether you learn something you have never done before or you are enhancing your current skills with an intermediate or expert course, you will get the most out of it by interacting with your instructor and classmates face to face. Also, we strive to make every course as relevant for each attendee as we can. By learning in a classroom you have the chance to get tips and exercises to apply your new knowledge in your field of expertise. We have classroom locations in TTDI and PJ Trade Center. You will find the location for your course in the course overview at the top of the page.

I cannot attend on this date, can I sign up for the next one?

Yes you can! Your time is precious and we understand that. Luckily all our courses are being given on a regular basis. Drop us a message through the contact section below and we will notify you as soon as the next enrolment dates are known!

How do I secure my spot in a course?

To ensure every student gets full attention, guidance and help where needed, all our courses have a limited amount of open seats. We work according to first come, first serve. Your spot in one of our courses, bootcamps, guest lectures or events, is secured as soon as you payed and received your ticket.

Questions?
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If you have a question, we have an answer. If you need something, we’ll help you. Contact us anytime.

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