In this 1 day Digital Marketing 101 fundamentals course you will learn the scope of top line digital marketing. The course will teach you the required soft skills to fully understand the magnitude and the impact of digital marketing in today’s world. The course will guide you from digital brand building to multi-channel execution and hand you the required basic know-how of all elements involved. This course will prepare you to choose any direction in the digital marketing playing field that you want. Whether you work for a company or exploring opportunities for yourself, the digital marketing 101 fundamentals course is a solid base from strategy to execution. The course is the entry point for people that want to learn more about digital marketing but don't know where to start. After this course, you will have a clear view on what next courses to follow and on what you should focus. Digital marketing 101 gets you familiar with terminology, high-level marketing, how digital marketing works and why there is so much focus on it these days and strategies you can apply in your business. This course is especially designed for entrepreneurs who think about promoting a brand or a service online and companies who struggle with kick-starting their digital marketing efforts in a structured manner. The course will not go into the nuts and bolts of every subject! This is an entry course for other, more technical courses, in the category digital marketing. Attendees must bring a laptop and writing material.