Facebook advertising is one of the main digital marketing channels used by brands to reach new customers, engage existing customers, and move their business forward. In this course, students will learn how to fully maximize the usage of Facebook Advertising, adapted to their business needs. Students will learn how to set up a proper campaign structure; monitoring and optimizing their campaigns on an ongoing basis; and learn to track, segment, and analyse data needed to improve their game. This course is for entrepreneurs, business owners, and upcoming digital marketers who want to learn Facebook Ads or step up their game. This is a beginner-friendly course but will cover extensive practical usage of Facebook Ads suited for their businesses. Students need to bring a laptop and have a Facebook account.