Google AdWords 101

Learn all there is to know about Google AdWords from scratch!


ByTejas Kirodiwal, Digital Media Manager @ GroupM
BusinessDigital Marketing
NEW

UBARU’s Google AdWords training for beginners is the best starting point for everyone who wants to start learning or working with Google AdWords. Our world class teachers and mentors will ensure a hands-on and interactive 1 day course filled with real-life client cases and latest industry insights.

Course Overview

weekend

Enrolment opens soon!

1 Day,8 hours

PJ Trade Center, Ispace

beginner

Register Interest

see full course

Why you should take this course

Google AdWords is the most widely used paid online marketing platform of this time. Advertisement on Google has grown tremendously over last few years, your customers are on Google , so why shouldn't you ads not be? Besides the traditional web formats, Google AdWords also offers a strong mobile advertising product portfolio. We at UBARU believe it is vital for everyone who gets in touch with online advertising to understand the basic dynamics and features this platform. UBARU’s Google AdWords training for beginners is the best starting point for everyone who wants to start learning or working with Google AdWords. Our world class teachers and mentors will ensure a hands-on and interactive 1 day course filled with real-life client cases and latest industry insights.
Our Google AdWords introduction course has been designed for everyone who gets in touch with digital advertising. Following our Google AdWords introduction course will allow participants to run their own basic campaigns while better understand performance of existing accounts. Attendees are advertisers who have been working with AdWords before but did not see the expected results, online entrepreneurs or individuals who want to start selling online, junior managers looking to outsmart their peers and give their career a boost, senior managers aiming to evaluate AdWords results as part of a bigger picture or students who want to increase their job opportunities.

Why you should learn from Tejas Kirodiwal

Tejas Kirodiwal

Tejas Kirodiwal

Digital Media Manager @ GroupM

One can go really high, only if he is deeply rooted and that stands true for SEO as well.

What you will learn

An overview of AdWords

Since this is a beginner course, we will start from the absolute beginning. You will learn what AdWords is, search engine marketing and pay-per-click advertising. The first module will contain a lot of interaction with the instructor to make sure we got the basics right before me move on. After this we will look into where ads appear, how they appear, the benefits of using AdWords, understanding the AdWords structure, quality scores and the auction system. We end a module with a personal twist, you will explore how to define your business, product and customer.

Getting started with AdWords

When all the groundwork is stable and laid out, we will continue with how to set up and manage a Google AdWords account, you will explore the interface, have a look at the AdWords Express and researching your keywords. To keep this course as relevant as possible we will top it off with a discussion about upcoming changes in AdWords and we go in depth on keywords. Like, how do keywords work, using the keyword planner, brainstorming ideas and targeting with keywords.

Creating your first campaign

Creating your first campaign, here we go! We will guide you step by step on how to create your very first campaign. You can ask for customized tips, that are relevant for your area of expertise. We go from choosing a campaign, selecting your audience, deciding on bid settings to ad extensions and advanced campaign settings.

Creating Your First Advertisement

After you have learned all there is know about campaigns, we will create your first actual advertisement. You will learn to write a solid ad text, to create add groups and how to the right keywords. We top it off with finalizing your campaign, and you will explore adding ad groups, reviewing options and how to monitor your advertisements.

A look at reporting

Creating campaigns and ads is one thing, reporting and analyzing performance is the next step. In this module we will go in depth on search terms, auction insights and user location reports. You will learn about creating and exporting reports, ROI, advanced advertising tracking and Google analytics. We finalize reporting with conversion tracking, key optimization strategies, and setting up campaign experiments.

Going Beyond the Basics

Though this is the Google AdWords beginner course, we will take you one step further anyway. Going beyond the basics will help you when you want to enroll in the advanced Google AdWords course. You will learn how to review bid adjustments, about audience re-marketing and insights. We end this course with a chapter about how to use ad extensions, how to customize a landing page by keywords in AdWords and targeting on AdWords by household income.

Who is this course for?

Fresh graduates Entrepreneurs
Fresh graduates Entrepreneurs

This course is an introduction and beginner course on Google AdWords, therefor it add the most value to people that are completely new to Google AdWords. If you are interested in the basics of Google AdWords in order to run your own campaigns or you want to take the course as a stepping stone to the advanced course for Google AdWords to land a new job in digital marketing, this course is for you. Fresh graduates can improve their chances on getting a first job by learning a new skill and entrepreneurs can take control of their own advertisement instead of outsourcing it.

All the instructors are very helpful and eager to share their knowledge. I learned directly how to apply new knowledge, boosted my network by working on case studies with other attendees and got amazing career guidance by UBARU after the course. Every course feels like it is made for me.

- Ruvina Danaraj - Branding and Partnerships at SOCAR Malaysia.

A day in an UBARU Course

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Frequently Asked Questions

You have a question? We have an answer!

What is the benefit of classroom learning over online courses?

To ensure you get the most out of the course, all our teaching moments are on location in one of our classrooms. Whether you learn something you have never done before or you are enhancing your current skills with an intermediate or expert course, you will get the most out of it by interacting with your instructor and classmates face to face. Also, we strive to make every course as relevant for each attendee as we can. By learning in a classroom you have the chance to get tips and exercises to apply your new knowledge in your field of expertise. We have classroom locations in TTDI and PJ Trade Center. You will find the location for your course in the course overview at the top of the page.

I cannot attend on this date, can I sign up for the next one?

Yes you can! Your time is precious and we understand that. Luckily all our courses are being given on a regular basis. Drop us a message through the contact section below and we will notify you as soon as the next enrolment dates are known!

How do I secure my spot in a course?

To ensure every student gets full attention, guidance and help where needed, all our courses have a limited amount of open seats. We work according to first come, first serve. Your spot in one of our courses, bootcamps, guest lectures or events, is secured as soon as you payed and received your ticket.

Questions?
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