Google AdWords Display

Learn how to advertise effectively on the Google Display Network.


ByPieter Van den Eynde, Founder @ Admiral Digital
BusinessDigital Marketing

Google AdWords is the most widely used paid online marketing platform of this time. It allows marketers to advertise their services and products across the Google Search as well as Google Display and YouTube network through a variety of advertising formats. This course will teach you everything there is to know about advertising on the Google Display Network.

Course Overview

weekend

Enrolment opens soon!

1 Day ,8 hours

PJ Trade Center, Ispace

beginner

Register Interest

see full course

Why take this Google AdWords Display course

We at UBARU believe it is vital for everyone who is involved in online advertising to understand the basic dynamics and features Google Display Advertising has to offer. UBARU’s Google AdWords Display training is a course designed for everyone who aims to become an expert in this field. This hands-on and interactive display class, will teach you everything related to setting up display advertising accounts, the different targeting options Google Display has to offer, the ad formats that can be used across advertising inventory and the best optimization practices necessary to achieve first class results. All course material has been personally designed by our UBARU experts.

Why you should learn from Pieter Van den Eynde

Pieter Van den Eynde

Pieter Van den Eynde

Founder @ Admiral Digital

The global mobile advertising market has exceeded USD 100 billion in media spend this year and mobile digital ad spend accounts for more than 60% of all digital media spend.

What you will learn

Introduction to the Google Display Network

Get introduced to the Google Display Network and all its features as well as the value it creates for digital marketers. Understand more about the inventory available, the bidding options to choose from as well as the targeting options marketers have at their disposal when running campaigns. Learn more about the media inventory the GDN offers and get a clear idea of where ads will show across devices.

Google display account structure and setup

Learn about different account, campaign and adgroup structures to be set up when running GDN campaigns while having a clear idea of how to set up all the above. Get introduced to billing set up, account access as well as campaign settings and bidding strategies across devices.

Create your display ads

Have a clear idea of the different advertising formats the Google Display Network has to offer across networks while learning how ads need to be set up. Learn how to use the display ad gallery and understand best practices when it comes to creative design for display advertising as well as Google’s ad policies.

Placements and audience strategies

Get a clear understanding of the different targeting options the Google Display Network has to offer and learn how this inventory could fit into your digital marketing strategy. Learn to anticipate on the difference between contextual targeting, topics targeting, interest targeting as well as placement targeting. Become an expert in efficiently setting up and managing re-marketing based on well thought through audience strategy. Last but not least, get an overview of how dimensions like age, gender, location and more can be off value when optimizing campaigns.

Optimize towards key metrics & conversion set up

Learn how to correctly set up conversions for display advertising using Google AdWords conversion tracking or Google Analytics. Understand the importance of attribution models and view through conversions while have a clear idea of the position Display Advertising takes in your marketing channel mix. Become an expert in optimizing your inventory and learn how to look at the right numbers to ensure results while understanding how AdWords conversion optimizer works.

Who is this course for?

Managers Fresh graduates Entrepreneurs
Managers Fresh graduates Entrepreneurs

This UBARU course has been designed for everyone who is new to display advertising or has had first touch point with the channel and is keen to learn more. Both managers, graduates, entrepreneurs and young professionals will find great value in learning a skill companies are screaming for. Understanding display advertising better will allow for a more data driven approach to digital marketing while improving high-level decision making processes. We advise all participants to first take our Google AdWords 101 course before signing up.

All the instructors are very helpful and eager to share their knowledge. I learned directly how to apply new knowledge, boosted my network by working on case studies with other attendees and got amazing career guidance by UBARU after the course. Every course feels like it is made for me.

- Ruvina Danaraj - Branding and Partnerships at SOCAR Malaysia.

A day in an UBARU Course

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Frequently Asked Questions

You have a question? We have an answer!

What is the benefit of classroom learning over online courses?

To ensure you get the most out of the course, all our teaching moments are on location in one of our classrooms. Whether you learn something you have never done before or you are enhancing your current skills with an intermediate or expert course, you will get the most out of it by interacting with your instructor and classmates face to face. Also, we strive to make every course as relevant for each attendee as we can. By learning in a classroom you have the chance to get tips and exercises to apply your new knowledge in your field of expertise. We have classroom locations in TTDI and PJ Trade Center. You will find the location for your course in the course overview at the top of the page.

I cannot attend on this date, can I sign up for the next one?

Yes you can! Your time is precious and we understand that. Luckily all our courses are being given on a regular basis. Drop us a message through the contact section below and we will notify you as soon as the next enrolment dates are known!

How do I secure my spot in a course?

To ensure every student gets full attention, guidance and help where needed, all our courses have a limited amount of open seats. We work according to first come, first serve. Your spot in one of our courses, bootcamps, guest lectures or events, is secured as soon as you payed and received your ticket.

Questions?
We’re here for you.

If you have a question, we have an answer. If you need something, we’ll help you. Contact us anytime.

Contact Us