Google AdWords Mobile

Learn all there is to know about mobile advertising.


ByPieter Van den Eynde, Founder @ Admiral Digital
BusinessDigital Marketing

Mobile advertising took a major jump in the last years. Advertise there where your customers spend most of their time. This course will teach you both acquisition of new users through install campaigns, as well as the setup and management of engagement campaigns. For both aspects we cover all ad formats like search, UAC, display and video.

Course Overview

weekend

Enrolment opens soon!

1 Day ,8 hours

PJ Trade Center, Ispace

beginner

Register Interest

see full course

Why you should take this course

Google AdWords is the most widely used paid online marketing platform of this time. It allows marketers to advertise their services and products across the Google Search as well as Google Display and YouTube network through a variety of advertising formats. Besides the traditional web formats, Google AdWords also offers a strong mobile advertising product portfolio. We at UBARU believe it is vital for everyone who gets in touch with online advertising to understand the basic dynamics and features this platform. The global mobile advertising market has exceeded USD 100 billion in media spend this year and mobile digital ad spend accounts for more than 60% of all digital media spend. Do you need any other reason to take our Google Mobile Advertising course? UBARU’s Google Mobile training has been designed for agencies or digital advertisers who understand the importance of mobile in today’s digital marketing space and want to understand Google’s mobile advertising features better. You must bring a laptop.

Why you should learn from Pieter Van den Eynde

Pieter Van den Eynde

Pieter Van den Eynde

Founder @ Admiral Digital

The global mobile advertising market has exceeded USD 100 billion in media spend this year and mobile digital ad spend accounts for more than 60% of all digital media spend.

What you will learn

The mobile advertising landscape

The first step towards mastering mobile advertising is to get a solid overview of it's landscape and features. The first module will get you familiar with all the terminology, history and best practices within mobile advertising. You will learn why it is part of every marketing mix, about mobile consumers and mobile trends. We end the first part with mobile marketing objectives and a discussion about mobile app versus mobile web.

Mobile marketing and avertising

When the groundwork is laid out, we will go into inventory coverage and how to calculate it. After this module you will understand everything about the different payment options, how to utilize the correct targeting option for every marketing objective and mobile marketing best practices. We top it off with mobile advertising bidding options, and targeting options.

Targeting and advertising formats

Learn how to target new and existing users. Get exposed to the mobile advertising inventory and learn about the three main mobile advertising networks. You will explore different advertising formats, mobile ad extensions, mobile optimization and effectiveness.

Optimization best practices

In optimization and best practices you will learn about conversion tracking in Google AdWords, integration with Google Analytics, Google Firebase and other third party tracking solutions. We end the course with mobile reporting best practices and templates.

Who is this course for?

Fresh graduates Managers Entrepreneurs
Fresh graduates Managers Entrepreneurs

This course teaches you all you need to know about mobile advertising with Google AdWords. For those that are completely new to mobile advertising and marketing, we advise you to first take our course: "An introduction to mobile marketing".

Fresh graduates will find great value in learning a skill that companies are screaming for. Everything went mobile, and so your customers, knowing how to effectively advertise in the one place they are most is very powerful. Land a first job by learning mobile advertising!

Managers and entrepreneurs, regardless whether they execute on advertising themselves, will have a better understanding of the concepts after following this course. You will be able to understand your marketing team better, to make better high-level decisions by knowing what is possible and what is not and you will expand your own skill set for when you are bootstrapping and not able to hiring marketing professionals yet.

All the instructors are very helpful and eager to share their knowledge. I learned directly how to apply new knowledge, boosted my network by working on case studies with other attendees and got amazing career guidance by UBARU after the course. Every course feels like it is made for me.

- Ruvina Danaraj - Branding and Partnerships at SOCAR Malaysia.

A day in an UBARU Course

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Frequently Asked Questions

You have a question? We have an answer!

What is the benefit of classroom learning over online courses?

To ensure you get the most out of the course, all our teaching moments are on location in one of our classrooms. Whether you learn something you have never done before or you are enhancing your current skills with an intermediate or expert course, you will get the most out of it by interacting with your instructor and classmates face to face. Also, we strive to make every course as relevant for each attendee as we can. By learning in a classroom you have the chance to get tips and exercises to apply your new knowledge in your field of expertise. We have classroom locations in TTDI and PJ Trade Center. You will find the location for your course in the course overview at the top of the page.

I cannot attend on this date, can I sign up for the next one?

Yes you can! Your time is precious and we understand that. Luckily all our courses are being given on a regular basis. Drop us a message through the contact section below and we will notify you as soon as the next enrolment dates are known!

How do I secure my spot in a course?

To ensure every student gets full attention, guidance and help where needed, all our courses have a limited amount of open seats. We work according to first come, first serve. Your spot in one of our courses, bootcamps, guest lectures or events, is secured as soon as you payed and received your ticket.

Questions?
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