Google AdWords – Search

Learn Google Adwords from the best!


ByAlimuddin Zafrullah, Performance Marketing Manager @ GoBear Malaysia
BusinessDigital Marketing
BEST SELLING

This course will teach you to plan and set up a granular and segmented campaign structure, do keyword research from a user-centric approach, monitor & optimize campaigns from a structured data-driven approach, automate AdWords campaigns and to use Revenue-related metrics.

Course Overview

weekend

Enrolment opens soon!

2 days,12 hours

PJ Trade Center, Ispace

beginner

Register Interest

see full course

Why you should take this course

Google AdWords, being one of the core digital marketing channel, is an extensive advertising platform. With a lot of opinions and debates among professionals and experts on how best to utilize it, beginners may be overwhelmed on how to improve their campaigns. In this course, students will learn how to properly plan the next steps for their AdWords campaign. Students will learn how to properly plan a campaign structure; maximize the use of keywords to engage users in their Customer Decision-Making Journey; plan and create a structured optimization checklist; and expand and improve their campaigns with Revenue-related metrics to boost their bottom line — and all of these will be adapted to student’s business needs. This course is for entrepreneurs and digital marketers who have the basics of Google AdWords and want to up their game with a data-driven approach. This course approaches AdWords with scalability and data-tracking in mind. It will help AdWords practitioner to craft their campaigns with AdWords’ algorithm and user’s thinking in mind. Attendees should already have a basic understanding of Google AdWords and bring a laptop with an AdWords account.

Why you should learn from Alimuddin Zafrullah

Alimuddin Zafrullah

Alimuddin Zafrullah

Performance Marketing Manager @ GoBear Malaysia

Facebook Advertising is one of the main digital marketing channels used by brands to reach new customers.

What you will learn

Google's algorithm and campaign structure

This course in Google AdWords is focusing on data and search. We start with an in depth view of how account and campaign structures work in AdWords, we will open discussion for different opinions and thoughts on these structures and treat them one by one. After the will dive into Google's algorithm and auction. We finish this module by deciding per situation what the best model is for you.

Defining who you are, keywords and modifiers

Before we dive into the more complex matters, we have to understand the nuts and bolts. In this chapter we therefor learn you how to define your product, your customer and your business, and how you have to apply these insights in your campaigns. We end with giving you a deeper understanding of root keywords and modifiers.

The decision making journey and planning

Become masterly in planning root keywords and your modifiers. Apply your new knowledge directly in exercises and learn all about the customer decision making journey and how to influence it. Together with the instructor you will build and perfect a multiplication plan, based on account and campaign structure. Last but not least, you will create a daily and weekly optimization checklist, that you can use in real life to have the same results!

ROI, ROAS, CIR and data

After this module you will be able to identify important data points for each optimization task and to plan your own checklist and schedule based on the theory you had in this course. Learn about AdWords' built-in automation capabilities, best practices and planning and executing automation tasks. You will explore ROI, ROAS and CIR and practice with all of them. We end with the question: "Which KPI is best for my business needs?".

Who is this course for?

Entrepreneurs Digital marketers Managers
Entrepreneurs Digital marketers Managers

This course is for entrepreneurs and digital marketers who have the basics of Google AdWords and want to step up their game with a data-driven approach. It is also very valuable for managers that wish to explore a different discipline or would like to understand their marketing team better.

It is recommended that you already have a basic understanding of Google AdWords in order to get the most out of this course. The course is focusing on data analysis within Google AdWords - Search.

All the instructors are very helpful and eager to share their knowledge. I learned directly how to apply new knowledge, boosted my network by working on case studies with other attendees and got amazing career guidance by UBARU after the course. Every course feels like it is made for me.

- Ruvina Danaraj - Branding and Partnerships at SOCAR Malaysia.

A day in an UBARU Course

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

Every course with UBARU is another great experience. Though I already have quite some knowledge about digital marketing, every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Every course with UBARU is another great experience. Though I already have quite some knowledge about digital marketing, every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Frequently Asked Questions

You have a question? We have an answer!

What is the benefit of classroom learning over online courses?

To ensure you get the most out of the course, all our teaching moments are on location in one of our classrooms. Whether you learn something you have never done before or you are enhancing your current skills with an intermediate or expert course, you will get the most out of it by interacting with your instructor and classmates face to face. Also, we strive to make every course as relevant for each attendee as we can. By learning in a classroom you have the chance to get tips and exercises to apply your new knowledge in your field of expertise. We have classroom locations in TTDI and PJ Trade Center. You will find the location for your course in the course overview at the top of the page.

I cannot attend on this date, can I sign up for the next one?

Yes you can! Your time is precious and we understand that. Luckily all our courses are being given on a regular basis. Drop us a message through the contact section below and we will notify you as soon as the next enrolment dates are known!

How do I secure my spot in a course?

To ensure every student gets full attention, guidance and help where needed, all our courses have a limited amount of open seats. We work according to first come, first serve. Your spot in one of our courses, bootcamps, guest lectures or events, is secured as soon as you payed and received your ticket.

Questions?
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