Google AdWords, being one of the core digital marketing channel, is an extensive advertising platform. With a lot of opinions and debates among professionals and experts on how best to utilize it, beginners may be overwhelmed on how to improve their campaigns. In this course, students will learn how to properly plan the next steps for their AdWords campaign. Students will learn how to properly plan a campaign structure; maximize the use of keywords to engage users in their Customer Decision-Making Journey; plan and create a structured optimization checklist; and expand and improve their campaigns with Revenue-related metrics to boost their bottom line — and all of these will be adapted to student’s business needs. This course is for entrepreneurs and digital marketers who have the basics of Google AdWords and want to up their game with a data-driven approach. This course approaches AdWords with scalability and data-tracking in mind. It will help AdWords practitioner to craft their campaigns with AdWords’ algorithm and user’s thinking in mind. Attendees should already have a basic understanding of Google AdWords and bring a laptop with an AdWords account.