Google AdWords Shopping

Promote your products and attract customers in the most efficient way!


ByAlimuddin Zafrullah, Performance Marketing Manager @ GoBear Malaysia
BusinessDigital Marketing

This course will teach you to understand the mechanics of Google AdWords Shopping and how to run your own success Shopping campaigns. This course will teach you to promote your products by giving specific information towards the customer, which will increase sales and conversion!

Course Overview

weekend

Enrolment opens soon!

1 Day,8 hours

PJ Trade Center, Ispace

intermediate

Register Interest

see full course

Why you should take this course

Google AdWords is the most widely used paid online marketing platform of this time. Besides the traditional web formats, Google AdWords also offers a strong mobile advertising product portfolio. We at UBARU believe it is vital for everyone who gets in touch with online advertising to understand the basic dynamics and features this platform. Google AdWords shopping allows you to put your product above organic search results in the search engine. You can link relevant keywords to your advertisement and customers will be funneled straight to your product page. Placing advertisements can be very effective when your organic reach is not yet there to attract large amounts of customers. This course will teach you the best way to create shopping campaigns, that are effective and will attract the right customers based on your data and target profile. Creating good shopping advertisements will also increase your credibility as a company and create trust among your users. Grow your sales, and therefor your company by mastering this skill. By creating shopping ads with Google AdWords, your ads will also be displayed on Google search partner websites, among them are tons of third party websites that display and link to products for sale. Like this will dramatically increase your amount of shoppers and grow your customer base. Also third party website are targeting the right audience so you don't lose your advertisement money on irrelevant hits.
This course is about Google AdWords Shopping and is specially designed for marketers who want to expand their AdWords repertoire into Shopping. Attendees must bring a laptop, and have minimum familiarity with Google AdWords in general. We will go through using retail-centric reporting tools, you'll then be able to track the performance of your products over time, how to create shopping campaigns, how to create a showcase shopping ad and much more. Mastering Google AdWords shopping makes sure your ads are more specific, your sales increase and your conversion rate goes up.

Why you should learn from Alimuddin Zafrullah

Alimuddin Zafrullah

Alimuddin Zafrullah

Performance Marketing Manager @ GoBear Malaysia

Facebook Advertising is one of the main digital marketing channels used by brands to reach new customers.

What you will learn

Introduction to Google AdWords Shopping

We will hit it off by providing you with an introduction to Google AdWords shopping. You will learn about the mechanics of Google AdWords shopping, how to create a simple product feed on the Google Merchant Center and how to link your Google AdWords account to the Merchant Center. After you know all the basics and the ground work is laid out, you will learn how to solve common errors in your product feed.

How to create and structure Shopping campaigns

When you are familiar with the concept of Google AdWords Shopping, we will go into creating structured shopping campaigns. In the second module you will already start to apply your knowledge by creating some sample shopping campaigns together with the instructor. You will get a set of guidelines you can use to set up successful shopping campaigns in any business. You will get to know the ins and outs about running these campaigns, how to structure product groups and how to optimize your shopping campaigns for better results. Finally you will learn how to run your shopping campaigns in the most effective way.

Manage a Shopping campaign with ad groups

In the third module of this course you will explore managing shopping campaigns with ad groups. You will learn how to manage them with product groups and how to use a shopping campaign to promote local inventory. We top it off with Google Analytics, how to set it up for a local storefront.

Use custom labels for a Shopping campaign

We finalize the course with teaching you how to use custom labels for a shopping campaign, how to use campaign priority for shopping campaigns and you will learn how to work with negative keywords. The last part of the fourth module is dedicated to tracking and data analytics. Next to this, you will learn how to efficiently make bulk changes, you will create a showcase shopping ad and practice with measuring merchant promotion performance.

Who is this course for?

Marketers Fresh graduates Managers
Marketers Fresh graduates Managers

We found that this course is very valuable for marketing managers from local SME's that would like to transform their skill set from traditional marketing to digital marketing. Google AdWords shopping is good beginner course to start your digital journey.

Fresh graduates will find tremendous value in learning a high in-demand skill, before they hit the job market. Start your interview confident because of your solid skill set.

Managers can better understand and manage their marketing teams or see cross department opportunities when trained outside of their area of expertise.

All the instructors are very helpful and eager to share their knowledge. I learned directly how to apply new knowledge, boosted my network by working on case studies with other attendees and got amazing career guidance by UBARU after the course. Every course feels like it is made for me.

- Ruvina Danaraj - Branding and Partnerships at SOCAR Malaysia.

A day in an UBARU Course

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Frequently Asked Questions

You have a question? We have an answer!

What is the benefit of classroom learning over online courses?

To ensure you get the most out of the course, all our teaching moments are on location in one of our classrooms. Whether you learn something you have never done before or you are enhancing your current skills with an intermediate or expert course, you will get the most out of it by interacting with your instructor and classmates face to face. Also, we strive to make every course as relevant for each attendee as we can. By learning in a classroom you have the chance to get tips and exercises to apply your new knowledge in your field of expertise. We have classroom locations in TTDI and PJ Trade Center. You will find the location for your course in the course overview at the top of the page.

I cannot attend on this date, can I sign up for the next one?

Yes you can! Your time is precious and we understand that. Luckily all our courses are being given on a regular basis. Drop us a message through the contact section below and we will notify you as soon as the next enrolment dates are known!

How do I secure my spot in a course?

To ensure every student gets full attention, guidance and help where needed, all our courses have a limited amount of open seats. We work according to first come, first serve. Your spot in one of our courses, bootcamps, guest lectures or events, is secured as soon as you payed and received your ticket.

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