Google AdWords is the most widely used paid online marketing platform of this time. Besides the traditional web formats, Google AdWords also offers a strong mobile advertising product portfolio. We at UBARU believe it is vital for everyone who gets in touch with online advertising to understand the basic dynamics and features this platform. Google AdWords shopping allows you to put your product above organic search results in the search engine. You can link relevant keywords to your advertisement and customers will be funneled straight to your product page. Placing advertisements can be very effective when your organic reach is not yet there to attract large amounts of customers. This course will teach you the best way to create shopping campaigns, that are effective and will attract the right customers based on your data and target profile. Creating good shopping advertisements will also increase your credibility as a company and create trust among your users. Grow your sales, and therefor your company by mastering this skill. By creating shopping ads with Google AdWords, your ads will also be displayed on Google search partner websites, among them are tons of third party websites that display and link to products for sale. Like this will dramatically increase your amount of shoppers and grow your customer base. Also third party website are targeting the right audience so you don't lose your advertisement money on irrelevant hits.
This course is about Google AdWords Shopping and is specially designed for marketers who want to expand their AdWords repertoire into Shopping. Attendees must bring a laptop, and have minimum familiarity with Google AdWords in general. We will go through using retail-centric reporting tools, you'll then be able to track the performance of your products over time, how to create shopping campaigns, how to create a showcase shopping ad and much more. Mastering Google AdWords shopping makes sure your ads are more specific, your sales increase and your conversion rate goes up.