We’ll start with an introduction to Google Analytics it's purpose, learning basic metrics, and then build an understanding of how we can report on site performance by looking at website traffic, content, users, and conversions. It will cover how to use different reporting tools in the Google Analytics interface. This course is for anyone who is new to using Google Analytics or needs a refresher on the basic Google Analytics reports and tools. Next to Google Analytics we will dive into the importance of a good website and how helpful it can be for a business. People that are aiming a career in Digital Marketing like students, or people that are setting up a business, are encouraged to come to this course. Although this is a beginner course it can still add a lot of value for marketing professionals and digital marketing professionals.