Introduction to Mobile Marketing

Get familiar with the basics of mobile marketing!


ByMudasir Bashir, Associate Director @ Affle
BusinessDigital Marketing

This course will teach you to better understand the process and importance of delivering ads on mobile devices. The pros and cons, the wins and challenges. Attendees will better understand the technical aspects of mobile advertising, user targeting, tracking tools, branding and performance campaigns, inventory, mobile display advertising and more.

Course Overview

weekend

Enrolment opens soon!

1 day ,8 hours

PJ Trade Center, Ispace

beginner

Register Interest

see full course

Why you should take this course

Mobile is the future of marketing and advertising. There is no other medium that gives such a massive reach to advertisers and brands. With the technological advancement of devices and the spread of mobile internet, mobile is soon to become the greatest advertising channel. Everyone needs to prepare for this. This course is an introduction to the world of mobile marketing. With everything going online, mobile marketing is fast becoming an essential part of marketers’ daily routine whether you are a part of a marketing outfit, a media agency or representing a brand. The course will touch upon the impact and importance of mobile marketing in a digital marketing/advertising ecosystem. Attendees will get a bird’s eye view of where mobile devices are placed in terms of value in modern day marketing. The technologies and their constant evolution that has driven the rapid advance of mobile marketing. The process and slow of how ads are delivered on mobile devices and how precisely users are targeted. Attendees will learn about the entire mobile marketing space. They will be able to better understand the process and importance of delivering ads on mobile devices. The pros and cons, the wins and challenges. Attendees will better understand the technical aspects of mobile advertising, user targeting, tracking tools, branding and performance campaigns, inventory, mobile display advertising etc. This course is for individuals who look forward to getting into a digital marketing, e-commerce marketing, mobile marketing, programmatic, mobile display advertising etc. After this course students will be able to sell mobile marketing products better – if they are working for a mobile marketing tech company, understand client needs when it comes digital advertising – from a media agency point of view and be able to identify best partners – if the individuals are working for a brand or an e-commerce company. 

Why you should learn from Mudasir Bashir

Mudasir Bashir

Mudasir Bashir

Associate Director @ Affle

Sales is not tricking someone to buy your product, it is carefully listening to them, understanding their problem, and providing a solution.

What you will learn

A lifetime of advertisement

This course starts off with an overview of advertisement in general. From how it was, to how we know it today. We close this first module with differentiating traditional advertisement, offline advertisement and online advertisement. This first module gives you a good base to continue to mobile marketing, and understand it better.

Mobile marketing; a first touch

This chapter will be your introduction to the world of mobile advertising. Though this is an introduction course, we will make sure you tap into every aspect of mobile marketing. We go from "the importance of reaching audiences", "audience segmentation", "reaching user", "unique users", to "targeting frequency", "parameters" and "display vs. social". Last but not least, you will learn about WAP and APP.

Models, Tracking and Performance

A important part of mobile marketing, and marketing in general, is tracking performance and outcomes. Marketing tools are only as good as the decision you make as a digital marketer, so you better decide based on relevant data. This module introduces you to tracking tools, how to track performance, and quickly go into buying models.

What's next in the world of mobile marketing?

In the last module we will explore the future of mobile marketing, we will take a look at emerging technologies, new trends and changing practice. You will learn how you can apply mobile marketing even more efficient in the future, and get ready for every change it brings.

Who is this course for?

Entrepreneurs Fresh graduates Sales managers
Entrepreneurs Fresh graduates Sales managers

The introduction to mobile marketing course is for individuals who look forward to getting into a digital marketing, e-commerce marketing, mobile marketing, programmatic and mobile display advertising. The introduction course is also very valuable for entrepreneurs, marketing managers that are moving from traditional marketing to mobile, fresh graduates that could use some hands-on tips and tricks and manager that want to be able to understand their marketing team better.

All the instructors are very helpful and eager to share their knowledge. I learned directly how to apply new knowledge, boosted my network by working on case studies with other attendees and got amazing career guidance by UBARU after the course. Every course feels like it is made for me.

- Ruvina Danaraj - Branding and Partnerships at SOCAR Malaysia.

A day in an UBARU Course

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Frequently Asked Questions

You have a question? We have an answer!

What is the benefit of classroom learning over online courses?

To ensure you get the most out of the course, all our teaching moments are on location in one of our classrooms. Whether you learn something you have never done before or you are enhancing your current skills with an intermediate or expert course, you will get the most out of it by interacting with your instructor and classmates face to face. Also, we strive to make every course as relevant for each attendee as we can. By learning in a classroom you have the chance to get tips and exercises to apply your new knowledge in your field of expertise. We have classroom locations in TTDI and PJ Trade Center. You will find the location for your course in the course overview at the top of the page.

I cannot attend on this date, can I sign up for the next one?

Yes you can! Your time is precious and we understand that. Luckily all our courses are being given on a regular basis. Drop us a message through the contact section below and we will notify you as soon as the next enrolment dates are known!

How do I secure my spot in a course?

To ensure every student gets full attention, guidance and help where needed, all our courses have a limited amount of open seats. We work according to first come, first serve. Your spot in one of our courses, bootcamps, guest lectures or events, is secured as soon as you payed and received your ticket.

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