Mobile is the future of marketing and advertising. There is no other medium that gives such a massive reach to advertisers and brands. With the technological advancement of devices and the spread of mobile internet, mobile is soon to become the greatest advertising channel. Everyone needs to prepare for this. This course is an introduction to the world of mobile marketing. With everything going online, mobile marketing is fast becoming an essential part of marketers’ daily routine whether you are a part of a marketing outfit, a media agency or representing a brand. The course will touch upon the impact and importance of mobile marketing in a digital marketing/advertising ecosystem. Attendees will get a bird’s eye view of where mobile devices are placed in terms of value in modern day marketing. The technologies and their constant evolution that has driven the rapid advance of mobile marketing. The process and slow of how ads are delivered on mobile devices and how precisely users are targeted. Attendees will learn about the entire mobile marketing space. They will be able to better understand the process and importance of delivering ads on mobile devices. The pros and cons, the wins and challenges. Attendees will better understand the technical aspects of mobile advertising, user targeting, tracking tools, branding and performance campaigns, inventory, mobile display advertising etc. This course is for individuals who look forward to getting into a digital marketing, e-commerce marketing, mobile marketing, programmatic, mobile display advertising etc. After this course students will be able to sell mobile marketing products better – if they are working for a mobile marketing tech company, understand client needs when it comes digital advertising – from a media agency point of view and be able to identify best partners – if the individuals are working for a brand or an e-commerce company.