Marketplace & Digital Strategy; Start Your Own eCommerce

Make your company digital or build one online from scratch.


ByBernard Lee, Country Manager @ iCar Asia
BusinessCareer DevelopmentDigital Marketing
NEW

After this course you will be able to build a strong foundation and understanding about online selling and the digital commerce ecosystem in Malaysia. On top of that, you will be able to identify and prepare a solid go-to-market (GTM) strategy in the digital commerce space.

Course Overview

weekend

Enrolment opens soon!

1 Day ,8 hours

PJ Trade Center, Ispace

beginner

Register Interest

see full course

Why you should take this course

eCommerce stands for electronic commerce. In the last decade we moved away from the good old-fashioned physical shop, to a more digital landscape for buying and selling goods, products and services. Geography is no longer a limit, an online shop from Kuala Lumpur can sell and open the market in the United States. The good thing here is that trade has been globalized on a immense scale, the downside is that, with disappearing borders for businesses, the competition also skyrocketed. This course will give you a deeper understanding of the digital commerce landscape and eCommerce marketplace ecosystem in Malaysia. It will teach you how you can identify today’s consumers trends and mindset as well as challenges faced by retailers and brands. You will explore digital commerce and eCommerce marketplace opportunities and threats, know what is good for your business and how you can stand out from the crowd with your products or service. Are you an SME? Digital and social commerce strategy for brand and retail will prepare SMEs and brands to build a strong foundation and digital strategy adoption on the fast-growing digital and social commerce adoption and landscape in Malaysia. This course is for any individual, entrepreneur, retailer or brand owners who aspires to further grow their businesses or brands in the digital commerce space.

Why you should learn from Bernard Lee

Bernard Lee

Bernard Lee

Country Manager @ iCar Asia

The good thing here is that trade has been globalized on a immense scale, the downside is that, with disappearing borders for businesses, the competition also skyrocketed.

What you will learn

Understanding Malaysia Digital & eCommerce Landscape

We start this course by providing you with a clear understanding of the dgital and eCommerce landscape in Malaysia. You will learn how to decide where your company fits in the digital eco-system. We end with a presentation and discussion about disruption in the retail industry.

Today’s Consumers Purchasing Trends & Mindset

Consumer purchasing trends and there mindset has changed and is still changing in a rapid pace. In this part of the course you will learn how to understand your customers the best way possible and how to analyze your target audience purchasing behavior. After this we will go in depth on how to communicate and engage with your targeted consumers, how to define them and you will learn how to set realistic expectation. This module ends with a discussion focused on case-studies of the attendees.

Explore the key challenges faced by online entrepreneurs, retailers and brands

learn about key challenges that you will face and how to solve them by creating a solid strategy and having all the preparation in place.


How to Set-Up an eCommerce Business / Online Selling Platform

Module number four will teach you how to set up and eCommerce, online selling platform. Creating a successful eCommerce comes with building the right strategy and resources planning, which you will also touch base with in this chapter. Explore how to produce a solid GTM (go-to-market) strategy and execution plan, from the man who did it for one of the biggest eCommerce we know today. We top it off with the question; "What would be the possible investment cost(s)?".

Digital and Social Media Marketing

Get key insights in digital and social media marketing, we will provide you with an overview of all digital marketing and social media marketing activities. We end this chapter with building a preparation en execution plan.

Conclusion and Key Take Away

We are at the end of our "how to start an eCommerce" course. We finalize it with a strategic approach of big data analytics, how to scale your business once it took off and how to create sustainability and growth.

Who is this course for?

Entrepreneurs Retailer Brand owners
Entrepreneurs Retailer Brand owners

This course is for any individual, entrepreneur, retailer or brand owners who aspires to further grow their businesses or brands in the digital commerce space. If you are looking for a solid overview of the digital landscape, this is the course for you. The course focuses on strategy and planning, therefor it adds the most value for managers, regardless in which department they are active, digitization is in every industry and in every area of expertise.

All the instructors are very helpful and eager to share their knowledge. I learned directly how to apply new knowledge, boosted my network by working on case studies with other attendees and got amazing career guidance by UBARU after the course. Every course feels like it is made for me.

- Ruvina Danaraj - Branding and Partnerships at SOCAR Malaysia.

A day in an UBARU Course

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

9.00 AM

Class

Learn the key skills and methods through theory lecture, Q&A and activities. You will enjoy a formidable presentation based on the instructors industry expertise. To ensure every chapter is relevant to you, interaction plays a big part.

12.00 PM

Lunch (optional)

Enjoy a fully provided lunch, review the morning session with your classmates and network with the instructors. We will make sure everything gets prepared for the afternoon session. This is also a good time to get some extra help, where needed.

12.45 PM

Practice

Theory is one part, exercise is what is creating a new skill. Practice your new knowledge with real-life case-studies, examples and exercises. Work together in groups, get extra help from the instructor and learn how to apply your new skills in your area of expertise.

6.00 PM

Network (optional)

Optional network session after the course, talk to your instructor, get to know your classmates and expend your professional network. Enjoy our meet ups, open discussions, and happy hours, in our personal after course sessions.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Every course with UBARU is another great experience. Every time I attend, the instructor gives a unique twist to the whole experience. These instructors are the best in their field, and you can definitely see that during the course. When I attend a course in which I have zero experience, the instructors are patient and there to help.

Overall great experience, good vibe and walked away with some good connection due to the networking sessions. Thanks!

- Khaled Emdad - Performance Marketing Manager at Admiral Digital.

Frequently Asked Questions

You have a question? We have an answer!

What is the benefit of classroom learning over online courses?

To ensure you get the most out of the course, all our teaching moments are on location in one of our classrooms. Whether you learn something you have never done before or you are enhancing your current skills with an intermediate or expert course, you will get the most out of it by interacting with your instructor and classmates face to face. Also, we strive to make every course as relevant for each attendee as we can. By learning in a classroom you have the chance to get tips and exercises to apply your new knowledge in your field of expertise. We have classroom locations in TTDI and PJ Trade Center. You will find the location for your course in the course overview at the top of the page.

I cannot attend on this date, can I sign up for the next one?

Yes you can! Your time is precious and we understand that. Luckily all our courses are being given on a regular basis. Drop us a message through the contact section below and we will notify you as soon as the next enrolment dates are known!

How do I secure my spot in a course?

To ensure every student gets full attention, guidance and help where needed, all our courses have a limited amount of open seats. We work according to first come, first serve. Your spot in one of our courses, bootcamps, guest lectures or events, is secured as soon as you payed and received your ticket.

Questions?
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If you have a question, we have an answer. If you need something, we’ll help you. Contact us anytime.

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