eCommerce stands for electronic commerce. In the last decade we moved away from the good old-fashioned physical shop, to a more digital landscape for buying and selling goods, products and services. Geography is no longer a limit, an online shop from Kuala Lumpur can sell and open the market in the United States. The good thing here is that trade has been globalized on a immense scale, the downside is that, with disappearing borders for businesses, the competition also skyrocketed. This course will give you a deeper understanding of the digital commerce landscape and eCommerce marketplace ecosystem in Malaysia. It will teach you how you can identify today’s consumers trends and mindset as well as challenges faced by retailers and brands. You will explore digital commerce and eCommerce marketplace opportunities and threats, know what is good for your business and how you can stand out from the crowd with your products or service. Are you an SME? Digital and social commerce strategy for brand and retail will prepare SMEs and brands to build a strong foundation and digital strategy adoption on the fast-growing digital and social commerce adoption and landscape in Malaysia. This course is for any individual, entrepreneur, retailer or brand owners who aspires to further grow their businesses or brands in the digital commerce space.