Bernard Lee

Country Manager @ iCar Asia

Before Bernard moved to iCar mid January, his previous portfolio in 11street.my (Celcom Planet Sdn. Bhd. – a JV Company between SK Planet & Celcom Axiata) would be formulating a monetization roadmap for the new advertising business unit and creating a blueprint for the content management strategy in 11street Malaysia. His other primary task for this role is to lead and grow a new business division (Seller & Strategic Business Division) to support the sellers’ development growth, to increase their competency in the e-Commerce marketplace and the online commerce ecosystem in Malaysia.

Together with his team, they have launched the first online sellers’ academy in Malaysia called the 11street Academy which is currently endorsed by SME Corp., MDEC, Google and Facebook. At this juncture, he is overseeing a total number of 28 headcounts with 4 direct reports which spreads across the Seller Management, Seller Development, Advertising and Content Management department.

Bernard’s recognition goes beyond the organization as he was invited as a panel speaker at numerous eCommerce seminar and conferences event such as the SITEC SEA E-Commerce Conference 2016; EPF ISSC Future of Work Conference 2017; CIMB BEST Public Seminar 2017; Selangor Smart City & Future Commerce Convention 2017; Exabytes E-Commerce Conference 2017; Malaysian Real Estate Convention 2017; and the iRetail World Asia Conference in Singapore October 2013 just to name a few.

With his passion in sharing his thoughts and knowledge in the digital landscape, he is currently appointed as one of the pro-bono speaker/trainer for the Malaysian Institute of Estate Agents (MIEA) – Negotiators Certification Course (NCC) program designed for real estate negotiators and agents. He was also one of the invited speaker at the annual Malaysian Real Estate Convention (MAREC) 2015-2017, MASPEX Johor & Penang & Sabah 2015 events, Real Estate Investment Malaysia 2015 Conference, Forum Graphics & Digital Expo(FGD) 2011 in Jakarta, International Graphics Art Show(IGAS) 2011 in Tokyo, Digital Innovation Summit 2012 in Manila, HP Solution Architect Seminars 2011 in Singapore among other countless speaking engagements in Malaysia and within the region.

Bernard’s main area’s of expertise are Digital Commerce; E-Commerce Marketplace Strategy; B2C and C2C GTM Blueprint & Strategy; Brand and Marketing Strategist and Sales Management. He has more than 9 years in the digital commerce landscape and numerous speaking and training engagements in the organization and personal capacity.

Upcoming Courses

  • Marketplace & Digital Strategy; Start Your Own eCommerce
    Enrolment opens soon!
    1 Day
    8 hours
    PJ Trade Center, Ispace

About Bernard Lee

Country Manager @ iCar Asia

Before Bernard moved to iCar mid January, his previous portfolio in 11street.my (Celcom Planet Sdn. Bhd. – a JV Company between SK Planet & Celcom Axiata) would be formulating a monetization roadmap for the new advertising business unit and creating a blueprint for the content management strategy in 11street Malaysia. His other primary task for this role is to lead and grow a new business division (Seller & Strategic Business Division) to support the sellers’ development growth, to increase their competency in the e-Commerce marketplace and the online commerce ecosystem in Malaysia.

Together with his team, they have launched the first online sellers’ academy in Malaysia called the 11street Academy which is currently endorsed by SME Corp., MDEC, Google and Facebook. At this juncture, he is overseeing a total number of 28 headcounts with 4 direct reports which spreads across the Seller Management, Seller Development, Advertising and Content Management department.

Bernard’s recognition goes beyond the organization as he was invited as a panel speaker at numerous eCommerce seminar and conferences event such as the SITEC SEA E-Commerce Conference 2016; EPF ISSC Future of Work Conference 2017; CIMB BEST Public Seminar 2017; Selangor Smart City & Future Commerce Convention 2017; Exabytes E-Commerce Conference 2017; Malaysian Real Estate Convention 2017; and the iRetail World Asia Conference in Singapore October 2013 just to name a few.

With his passion in sharing his thoughts and knowledge in the digital landscape, he is currently appointed as one of the pro-bono speaker/trainer for the Malaysian Institute of Estate Agents (MIEA) – Negotiators Certification Course (NCC) program designed for real estate negotiators and agents. He was also one of the invited speaker at the annual Malaysian Real Estate Convention (MAREC) 2015-2017, MASPEX Johor & Penang & Sabah 2015 events, Real Estate Investment Malaysia 2015 Conference, Forum Graphics & Digital Expo(FGD) 2011 in Jakarta, International Graphics Art Show(IGAS) 2011 in Tokyo, Digital Innovation Summit 2012 in Manila, HP Solution Architect Seminars 2011 in Singapore among other countless speaking engagements in Malaysia and within the region.

Bernard’s main area’s of expertise are Digital Commerce; E-Commerce Marketplace Strategy; B2C and C2C GTM Blueprint & Strategy; Brand and Marketing Strategist and Sales Management. He has more than 9 years in the digital commerce landscape and numerous speaking and training engagements in the organization and personal capacity.

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